Journal
Plain-English writing on what makes a small business website actually work — design, speed, search, and the small decisions that add up.
Google, Meta, Yelp and Thumbtack all claim the same lead. How to build attribution that survives contact with a real service business — tracking numbers, the NAP trap, and why cost per lead is the wrong number.
Someone sold you forty location pages and traffic went sideways. Keyword cannibalization in plain English — how to spot it in Search Console, and how to untangle it without losing what you built.
Nothing broke, and you still lost your top-three spot in Google Maps. What actually moves local rankings, why the drop is invisible, and the order to check things in.
Visitors form an opinion about your site in 50 milliseconds. Here's how the brain decides what looks expensive — and four principles we use to make small business sites feel like the brand you want to be.